About
Sidetrail Media is a multimedia design company based in Richmond Hill, Ontario. Joe Nittoly, owner and operator, has many years of experience in the professional web services industry creating high-quality web media for a broad range of customers.
Added Value
By choosing Sidetrail Media for your project, you are choosing:
- Informed and practical consultation tailored to your budget, project objectives, target audience, timeline, and brand identity — and sensitive to your level of comfort with information technology
- A clean, professional, and user-friendly online presence which, in this age of web maturity, is required to inspire respect for — and generate serious interest in — your organization
- A web site built to support Accessibility standards, allowing disabled persons, such as those with vision problems, to consume your web site's content more easily than "old school" development techniques support
- Web pages built according to the latest development standards towards improved Search Engine Optimization (SEO), faster page downloading, streamlined development, and easier ongoing maintenance
Joe Nittoly, Owner
Joe has 10 years of experience creating professional multimedia applications and content. After 6 years in the professional web services industry as a developer and consultant, Joe was ready to funnel his agency experience and creative energy into an independent business venture. In March, 2006, he brought his "green" multimedia business, Sidetrail Media, into full service.
The majority of Joe's professional experience was gained during his four years at award-winning agency Blast Radius as an interface developer and eventual manager of the Toronto Interface Development team. Aeroplan, Rogers, BMW, and MINI were just some of the clients he was responsible for while at Blast.
Joe's multimedia career began at Rare Medium where he worked on the first version of Points.com. After Rare, he moved on to Publicis Canada to help establish that agency's first interactive media department. Joe worked with such clients as Microsoft, Canada Post, and Hewlett Packard while at Publicis.
Joe is a graduate of the Interactive Multimedia Post-graduate program at Sheridan College, where his fondest memory is of co-developing DorisMcCarthy.com for the renowned and spirited landscape artist. He holds a Bachelor of Arts degree in English and History from the University of Toronto.
When not working, Joe is hiking through the woods around his home or off on another backcountry adventure in Canada's wilderness. Among his most memorable trips is the 8-day, 100 km trek he undertook with friends through the quartzite ranges of Killarney Provincial Park's La Cloche Silhouette Trail.